Does Canada Post sell personal information to third parties?
By Nathan Hoo and Johann Kwan with research by Stéphane MacLean Over sixteen years ago, Canada Post was criticized by the Privacy Commissioner of Canada for failing to adhere to its obligations under the Privacy Act. At the time, the Privacy Commissioner found that Canada Post violated the Privacy ActRead More →
Data-Driven Direct Marketing: Quality over Quantity
by Liz Gray, with research from Stephane McLean Recent years have seen considerable change in the direct marketing industry. Marketers now aim for ‘quality over quantity’, preferring to reach the most likely targets rather than larger numbers. Achieving that quality takes ever-increasing amounts of data, as marketers refine their ‘idealRead More →