Welcome to the Data Brokers Project blog. This blog covers different facets of the data broker industry in Canada.
by Liz Gray, with research from Stephane McLean Recent years have seen considerable change in the direct marketing industry. Marketers now aim for ‘quality over quantity’, preferring to reach the most likely targets rather than larger numbers. Achieving that quality takes ever-increasing amounts of data, as marketers refine their ‘ideal
By Nathan Hoo with research from Rex Yeung Many Canadians only think of Statistics Canada (StatCan) as the agency that asks them to fill out a census every five years, but its powers and mandate extend beyond this. StatCan’s mandate under the Statistics Act is “to collect, compile, analyse, abstract
by Johann Kwan with research by Lily Wang On October 1st, 2018, Acxiom, one of the world’s largest data brokers, sold its Acxiom Marketing Solutions (AMS) division to the advertising giant Interpublic Group (IPG) for US $2.3 billion and consolidated its resources under its subsidiary brand, LiveRamp. AMS is Acxiom’s
by Johann Kwan with research by Lily Wang and Rex Yeung Oracle, one of the world’s biggest multinational technology companies, has been buying data broker companies and consolidating their services under the Oracle Data Cloud. In 2014, Oracle acquired data broker firms Bluekai and Datalogix (now Oracle DLX) and incorporated
by Sara Shayan In 2017, Equifax suffered one of the largest data breaches in history. Attackers accessed Social Security Numbers, addresses, birthdates, credit card numbers, and other sensitive personal information relating to 143 million Americans and roughly 19,000 Canadians. Shortly after the massive breach, former Equifax CEO Richard F. Smith
by Sara Shayan Equifax, one of only two credit bureaus operating in Canada (and one of three in the United States), has been in the business of collecting, analysing, and selling consumer information for nearly 120 years. In its infancy, the Atlanta-based company helped lenders gauge the trustworthiness of borrowers
by Dustin Moores As mentioned in our two previous posts, PIPEDA, Canada’s private sector privacy law, is sorely out of date. Despite being subject to mandatory review every five years, the law has not seen a substantial revision in its near-twenty year existence. Thankfully, it now seems that real change