by Liz Gray, with research from Stephane McLean Recent years have seen considerable change in the direct marketing industry.  Marketers now aim for ‘quality over quantity’, preferring to reach the most likely targets rather than larger numbers.  Achieving that quality takes ever-increasing amounts of data, as marketers refine their ‘idealRead More →

by Johann Kwan with research by Lily Wang On October 1st, 2018, Acxiom, one of the world’s largest data brokers, sold its Acxiom Marketing Solutions (AMS) division to the advertising giant Interpublic Group (IPG) for US $2.3 billion and consolidated its resources under its subsidiary brand, LiveRamp. AMS is Acxiom’sRead More →

by Sara Shayan In 2017, Equifax suffered one of the largest data breaches in history. Attackers accessed Social Security Numbers, addresses, birthdates, credit card numbers, and other sensitive personal information relating to 143 million Americans and roughly 19,000 Canadians. Shortly after the massive breach, former Equifax CEO Richard F. SmithRead More →

by Sara Shayan Equifax, one of only two credit bureaus operating in Canada (and one of three in the United States), has been in the business of collecting, analysing, and selling consumer information for nearly 120 years. In its infancy, the Atlanta-based company helped lenders gauge the trustworthiness of borrowersRead More →

by Dustin Moores As mentioned in our two previous posts, PIPEDA, Canada’s private sector privacy law, is sorely out of date. Despite being subject to mandatory review every five years, the law has not seen a substantial revision in its near-twenty year existence. Thankfully, it now seems that real changeRead More →

by Dustin Moores It is often said that the law lags technology. When it comes to the laws that govern data brokers in Canada, this statement could not be more true. Canada’s federal private sector privacy law has not seen a substantial revision since coming into force in 2001, withRead More →