Data-Driven Direct Marketing: Quality over Quantity
2019-01-18
by Liz Gray, with research from Stephane McLean Recent years have seen considerable change in the direct marketing industry. Marketers now aim for ‘quality over quantity’, preferring to reach the most likely targets rather than larger numbers. Achieving that quality takes ever-increasing amounts of data, as marketers refine their ‘idealRead More →
Custom Audiences & Unintended Consequences: How Misused Data Products Can Hurt Democracy
2018-11-09
By Dustin Moores Our third podcast explores some of the ways data brokers can impact democracy. As of early 2018, important details are emerging about how certain organizations used data gathered from data brokers combined with illegally obtained Facebook data to micro-target Americans with various messages during the 2016 U.S.Read More →
Podcast 3 – Data Brokers & Democracy
2018-11-09
CIPPIC intern Dustin Mores explores the role data companies play in elections around the world through an interview with CIPPIC Director David Fewer. The conversation considers the revelations around Cambridge Analytic’s exploitation of Facebook’s platform, but also discusses more broadly political use of data broker services. Theme music: “Cool It”Read More →