by Liz Gray, with research from Stephane McLean Recent years have seen considerable change in the direct marketing industry.  Marketers now aim for ‘quality over quantity’, preferring to reach the most likely targets rather than larger numbers.  Achieving that quality takes ever-increasing amounts of data, as marketers refine their ‘idealRead More →

CIPPIC intern Dustin Mores explores the role data companies play in elections around the world through an interview with CIPPIC Director David Fewer.  The conversation considers the revelations around Cambridge Analytic’s exploitation of Facebook’s platform, but also discusses more broadly political use of data broker services. Theme music: “Cool It”Read More →