Data-Driven Direct Marketing: Quality over Quantity
2019-01-18
by Liz Gray, with research from Stephane McLean Recent years have seen considerable change in the direct marketing industry. Marketers now aim for ‘quality over quantity’, preferring to reach the most likely targets rather than larger numbers. Achieving that quality takes ever-increasing amounts of data, as marketers refine their ‘idealRead More →
Data Broker Profiles – Acxiom and LiveRamp
2019-01-09
by Johann Kwan with research by Lily Wang On October 1st, 2018, Acxiom, one of the world’s largest data brokers, sold its Acxiom Marketing Solutions (AMS) division to the advertising giant Interpublic Group (IPG) for US $2.3 billion and consolidated its resources under its subsidiary brand, LiveRamp. AMS is Acxiom’sRead More →
Data Broker Profiles – Oracle Data Cloud, Oracle DLX (Datalogix), Bluekai
2018-12-05
by Johann Kwan with research by Lily Wang and Rex Yeung Oracle, one of the world’s biggest multinational technology companies, has been buying data broker companies and consolidating their services under the Oracle Data Cloud. In 2014, Oracle acquired data broker firms Bluekai and Datalogix (now Oracle DLX) and incorporatedRead More →
Podcast 2 – What do data brokers do?
2018-11-01
CIPPIC intern Dustin Mores offers a tour of the different kinds of products offered by data brokers. He goes over each of the three main categories of products: (1) marketing products, (2) risk mitigation products, and (3) “people search” products. Theme music: “Cool It” by Nctrnm, licensed under CC BYRead More →