by Liz Gray, with research from Stephane McLean Recent years have seen considerable change in the direct marketing industry.  Marketers now aim for ‘quality over quantity’, preferring to reach the most likely targets rather than larger numbers.  Achieving that quality takes ever-increasing amounts of data, as marketers refine their ‘idealRead More →

by Johann Kwan with research by Lily Wang On October 1st, 2018, Acxiom, one of the world’s largest data brokers, sold its Acxiom Marketing Solutions (AMS) division to the advertising giant Interpublic Group (IPG) for US $2.3 billion and consolidated its resources under its subsidiary brand, LiveRamp. AMS is Acxiom’sRead More →

CIPPIC intern Dustin Mores offers a tour of the different kinds of products offered by data brokers.  He goes over each of the three main categories of products: (1) marketing products, (2) risk mitigation products, and (3) “people search” products. Theme music: “Cool It” by Nctrnm, licensed under CC BYRead More →