Data-Driven Direct Marketing: Quality over Quantity
2019-01-18
by Liz Gray, with research from Stephane McLean Recent years have seen considerable change in the direct marketing industry. Marketers now aim for ‘quality over quantity’, preferring to reach the most likely targets rather than larger numbers. Achieving that quality takes ever-increasing amounts of data, as marketers refine their ‘idealRead More →
Statistics Canada’s participation in commercial data broker activities
2019-01-14
By Nathan Hoo with research from Rex Yeung Many Canadians only think of Statistics Canada (StatCan) as the agency that asks them to fill out a census every five years, but its powers and mandate extend beyond this. StatCan’s mandate under the Statistics Act is “to collect, compile, analyse, abstractRead More →
Change in the Air? ETHI’s PIPEDA Recommendations and More
2018-11-19
by Dustin Moores As mentioned in our two previous posts, PIPEDA, Canada’s private sector privacy law, is sorely out of date. Despite being subject to mandatory review every five years, the law has not seen a substantial revision in its near-twenty year existence. Thankfully, it now seems that real changeRead More →
Data Breach Notifications Come to Canada, But More Required to Meet the Challenges Posed by Data Brokers
2018-11-16
by Dustin Moores In May 2017, hackers breached Equifax’s servers. Equifax, as you may recall from our podcast on the subject, is one of the world’s largest credit bureaus, and one of only two operating in Canada. Have you ever rented an apartment before? Applied for a mortgage or loan?Read More →
Data Broker Regulation: Change on the Horizon?
2018-11-14
by Dustin Moores It is often said that the law lags technology. When it comes to the laws that govern data brokers in Canada, this statement could not be more true. Canada’s federal private sector privacy law has not seen a substantial revision since coming into force in 2001, withRead More →